1. We have short lead times. We can get products to customers much quicker than our overseas competitors. This is great for resellers because the sooner you can start selling the sooner you can make a profit. 2- We have high quality raw material. This is great for professionals because they need the tools they buy to last as long as possible 3-We customize. Many of our customers need something different than the rest. We have the tools and resources to make a custom project a reality and we do it all the time.